It happened to me again after walking out of Inception at the IMAX. I was walking through the mall and I was able to note myself to it again. Mindfulness after seeing a movie like that was an interesting experience.
I saw a woman walk passed a kiosk of jewelry, slow down and then stop and walk back to take a look. Witnessing this in this mindfulness state was funny and disturbing at the same time. How many times do I get acquisition disorder from looking at enticing products?

In a mindfulness state a mall can feel like a shooting gallery except you are the target and there are multiple shooters. You have to note faster.

I could see my brain moving back to the plot of the movie over and over again trying to figure it out (good luck with that). I just noted "thoughts", "thoughts" and brought myself back. When I saw some expensive cologne (which I like to collect) the noting was even harder and thinking about that woman with the jewelry helped.
It shouldn't be news but it's shocking sometimes to see how appetitive we humans are. It's so ingrained (and still ingrained in me) that the external is the main area for happiness but I can still remember products that I once enjoyed are now taken for granted or considered garbage. We obviously need food, clothing, shelter, medical care, and education but we are never satisfied. On the one hand if you don't have hobbies you can become a very boring person, and on the other hand being addicted is no fun either. I suppose it doesn't matter what you do in life as long as it's not damaging to others or yourself and at the same time you make priorities so you don't get scatterbrained and bankrupt. Aristotle is right about moderation.
My thought is that to meditate outside of a monastery and be in the world with all it's "worldliness" is to not be a rampant consumer but to spend most of our time developing SKILLS and keeping consumerism to a healthy minimum. This way we still have an economy but the population isn't bankrupt and is capable of savings. We also can receive benefits from others but are capable of giving to others because of the SKILLS we developed.